A webinar involves an online presentation to a virtual audience around a specific topic, whether it be academic, like a historical event, or business-focused, like a sales masterclass. There are plenty of great platforms for running a webinar, including Vimeo and YouTube. Extra points to consider for a virtual class are whether you need to send out samples for food or drink tastings , if your students need any special tools for a cookery or pottery class , and how well your technology works.
For example, you may need to invest in higher-quality audio devices so that attendees can clearly hear you. Enterprising performers have found new ways to hold plays and other performances live. Another successful event type is a virtual murder mystery , with creators offering online challenges and the audience helping to solve the crime. This collaborative event type is similar to an in-person conference, except it takes place online.
Tickets give the attendees access to numerous talks, interviews, and presentations, all following a similar theme. As the name suggests, the goal for these events is to generate funding for an organisation. Fundraising bidding wars can often result in items selling for a higher price, which gives charities the chance to benefit. You can host auctions online or in-person. As well as classic items like artworks, you could also auction off services such as personal training sessions or dinner at a renowned restaurant.
Another popular way to raise money is by posing a challenge such as running a race and having contestants raise sponsorship money from their friends and family. Examples of events include relay races, long-distance walks, and triathlons — and in recent years, obstacle courses like Tough Mudder and Iron Man have gained popularity. Setting up a stall and selling baked goods, seedlings, or bric-a-brac is a tried-and-tested fundraising method. You can transform it into a community event by allowing other people to set up a stall in exchange for a pitch fee or monetary donation.
These often glamorous events usually feature a fancy meal along with entertainment. Attendees pay for a seat at a table and, once they arrive, are encouraged to give generously via an auction, raffle, or competition. In its simplest definition, a festival is an organised series of events or performances surrounding the same theme — for example music, food, or comedy. It can either take place in one space, such as a field or park, or it can be spaced throughout different venues in a city or area.
Consider hiring other acts like comedians, too, for variety. Although in-person music events can require a big space and a hefty budget, virtual ones are often much more accessible.
Performers can pre-record their performances to be streamed on the day, or they can perform live via the likes of Facebook or Zoom. There are also immersive platforms like Sansar to give attendees a more realistic festival experience. Food festivals involve a combination of food trucks, live demonstrations, and tents selling foodie goodies like innovative ingredients or the latest kitchen tools.
You can even hold a food festival virtually by asking attendees to pay for personalised meal boxes that are delivered straight to their door, and using a video hosting platform for meal and vendor chats. Community events are designed to bring people together, create positive change , and build relationships between people in your town or neighbourhood.
People often do this for special events, such as Royal Jubilees. But there are some rules and regulations to abide by. A fun way to get to know each other — and reduce waste — is to host a neighbourhood swap shop for second-hand goods. Everyone has a table or stall and fills it with things they no longer need.
Unlike a car boot sale, nobody has to pay for what they take and leftovers can often be donated to a local charity shop. Organise a day to improve a space in your local area by picking litter, raking leaves, or doing some guerrilla gardening. You could also knock on doors and offer to help elderly neighbours with their weeding or planting.
Ideal venues for this event type: Conference and convention centers, auditoriums, universities. Strategic layouts for this event type: Grid layouts help organize booths into aisles for greater efficiency of space as well as grouping brands into relevant categories. It helps your audience plan out which booths they want to target as well as discover new brands nearby that may also appeal to their interests. Real-world example: Natural Products Expo West offers multi-city trade shows featuring hundreds of organic and healthy products.
In addition to sampling various foods, beauty products, and supplements, attendees enjoy discovering hot new brands to love. They also offer plenty of educational opportunities in the form of printed materials, videos, newsletters, and dedicated booths on causes their guests care most about.
On the surface, seminars are a lot like conferences. The biggest difference is that seminars are entirely dedicated to instruction and training. Best for these business goals: Product training, employee training, certifications or courses, develop or strengthen long term customer loyalty.
Ideal venues for this event type: Classrooms, board rooms, small to medium size multifunction spaces. Strategic layouts for this event type: Classroom style layouts and conference-style tables help attendees learn as a group while also giving them space to break off into partners or discussion sections as needed. Attendees include 8th graders to college sophomores who have big dreams that typically involve some level of entrepreneurship.
Guest lecturers lead them through a variety of exercises and discussions that help them flesh out their ideas as well as actionable next steps for starting their own businesses. Best for these business goals: Generate new ideas, complete a specific task, make important decisions, establish partnerships. Strategic layouts for this event type: Round tables are best for groups of 10 or less to facilitate discussion whereas larger groups do better with U-shape seating or the classic conference style set up.
Real-world example: Companies like Buddytruk make it a point to meet every Friday and recap the major events of the week. Not only does this keep the whole executive team on the same page, it also allows for a more effective review of current goals, budgets, and projects. If a meeting runs over the scheduled amount of time, the last person who did the talking has to get down and give them 50! Company parties bring employees together to celebrate shared victories, acknowledge milestones, boost morale, and enjoy holidays.
The retail industry includes any company that sells consumer goods to the public. Not surprisingly, they focus their event strategy on product events like in-store experiences, product launches, and product sampling activations. The most popular hosted event in the retail industry by far is in-store events , which can both drive new customers into the store boosting foot traffic , as well as cater to loyalty members.
Retailers also rely on event sponsorships to drive brand awareness — the most popular events they sponsor are entertainment events and press or influencer events. The healthcare sector is made up of all the goods and services related to patient care at every stage, from hospitals to health insurance firms to pharmaceutical manufacturers. For these companies, the most common type of hosted event type is lectures and one-day conferences.
Healthcare companies tend to sponsor these types of events, too, but the most popular type of sponsored event are fundraisers and philanthropic activations. The energy and utilities sector includes power, gas, and water companies, which can range from anything like electric power and mining to water supply or waste collection.
Telecommunications is made up of telephone companies and internet service providers. These companies focus on product-related events product launches, trainings, and partner events that aim to drive sales and exposure of their product or services to consumers and the rest of the industry.
The professional and business services sector includes companies that provide a service to others e. Larger educational events are key for companies to connect with their large customer base, while VIP events cater to driving customer engagement and prospecting in a more intimate setting.
When it comes to sponsoring events, these companies aim to get their brand in front of as many people as possible through sponsorships at industry trade shows and conventions and one-day conferences or seminars.
The manufacturing industry is made up of all the companies both consumer and industrial involved in the process of manufacturing and processing everyday products like textiles, cars, and foods. For hosted events, the manufacturing industry invests the most in their products, with product trainings and product launches coming in at the top.
One-day conferences are also popular. The emphasis on hosting product-related events makes it no surprise that industry trade shows are the most popular sponsored event type.
Trade shows offer the opportunity to showcase different products to new consumers and potential partners. Want to see more insights on the budgets, challenges, and event strategies of the fastest-growing brands in the world? We got you: read the full Harvard Business Review report. Shannen is a Content Marketing Intern at Splash. She supports the content marketing team in creating and sharing awesome Splash content.
In her spare time, you can find her painting, walking dogs, and exploring NYC with friends. Take our 3-minute assessment to see how your event marketing stacks up to the brands surveyed in HBR's report. Clear your calendar - It's going down! You're invited to take part in the festivities.
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