Where is modcloth based out of

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While the store essentially runs on Modcloth's online model, customers can buy some items — t-shirts, accessories and some vintage pieces — as cash-and-carry. Kaness said that based on the positive feedback the San Francisco and Los Angeles pop-up shops received, Modcloth plans to open more fit stores. ModCloth has also launched its own custom collection, available for purchase at the pop-up shop. Modcloth was an early pioneer of crowd-sourced fashion, asking its customers to vote on whether new styles should go into production and to post photos of outfits to an online community board.

But last year the company slashed more than jobs through several rounds of layoffs at its U. Go Global, Schreiber said, has been encouraged by how Modcloth has performed since it acquired the brand. While Modcloth had previously begun opening physical locations, those closed when Walmart sold the brand, and Go Global plans to keep the brand strictly online for the time being.

Instead, Go Global is looking to reconnect with customers by bringing back popular patterns, dress silhouettes and products from the past. In recent weeks Modcloth has seen an encouraging uptick in orders for special occasion, wedding and wedding guest dresses. At first the Modcloth team was surprised by that surge during a time when much of the country was still sheltering at home.

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