Since some crystal retired before , that crystal would be found only with the block SC logo. However, some crystal was introduced when the block SC logo was in use prior to , but the crystal did not retire until after the swan logo was introduced , so those pieces can be found with either logo.
The crystal may contain the old logo or the swan logo, but not both Swarovski logos on a single item. So now, the question begs Furthermore, we do not find that collectors really care which logo is on the Swarovski piece, just that they prefer it to have a Swarovski logo on it. Seeing that logo gives the collector piece of mind that the crystal is genuine Swarovski. Now, it is worthwhile to mention, that crystal appearing NOT to have a logo does not mean that it is not genuine Swarovski.
Sometimes, logos are extremely faint. Sometimes, the logo could be between glue joints if the logo were applied before assembly was complete. It is also worth mentioning that some of the very old pieces did not have logos applied to them. The whole affair has a magical, glossy sheen to it. For the packaging, the swanky containers resemble iridescent jewels, with bold colors and a textured top starring the swan logo. That is no accident, as they wanted the worlds of science and magic to collide, resulting in a feeling of awe and wonder.
While many contemporary luxury brands have moved their identities into a modernist visual language, embracing clean lines and sans serifs, the newly created Swarovski identity proudly acknowledges its heritage in excellence and craftsmanship as it takes flight into its future.
These will be furnished against the backdrop of the new octagonal logo, which can be seen recreated in neon at the Milan space. The stores have been designed in collaboration with Paris-based events company Villa Eugenie, which works with luxury fashion brands. The UK Instant Wonder shop is yet to be unveiled. A variety of materials are in use, such as a velvet and silk on boxes, which are used on panels, furniture and the crystals themselves. Busts have also been especially designed for the stores, which will be adorned with jewellery from the new collection.
Some of the new retail spaces will have digital elements such as screens and LED light walls. Roll-out of the new spaces will be accompanied by live and digital events, which include virtual tours. Mike Dempsey looks back at the life and work of Nicholas Thirkell and speaks to those who knew him. Developed by product design studio Morrama, the Prenatal Care concept project features three devices to help parents bond with unborn children. The two cities will assume the mantle in , following in the footsteps of former title holders including Lille Metropole, Taipei, Mexico City and Cape Town.
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